Sponsorship proposals
A RACE WITHIN A RACE
The race around Cape Horn island is “a race within a race” with its own prologue from Ushuaia to the Cape, and its own epilogue from the Horn to Port Williams. Media interest focuses on about 30 yachts and 300 crew racing together across the southern meridian between the mythical rock, and a Chilean naval vessel with television and press teams onboard. In addition, it is envisaged that there will be a press member on each competing yacht for the entire passage from Ushuaia, racing around the Horn, and arriving for a warm welcome ashore and prize-giving at Port Williams. Passion and emotion are assured!
Common values
This original navigation promotes common values with the sponsor: ecology, passion, performance and team-spirit. Towns and their sailing clubs generate their own heroes and their own local media events. 6 ports create significant public relations, networking and marketing opportunities. The sponsor accumulates at least £6 million of national and international media coverage generated by an emotional spectacle of many participants and yachts fighting against challenging conditions. Mark differentiation, promotion and publicity follow-on with an appreciation of a clean, green and silent environment.
Virtual stadium
Media race planning incorporates “an event within an event” at each stop-over port in Argentina, Brazil, Chile, France and Spain, synchronised with television and press; promotion at the London, Düsseldorf and Paris Boat Shows; website; satellite tracking and classification of yachts; virtual race on Internet in addition to radio, video, satellite telephone, email, key 3G, iPhone, and SMS. Race control becomes a virtual media and public relations platform for the sponsor, where he may welcome his guests and clients.
Investment
Corporate relations and hospitality reflect an epoch of maritime history and culture. Development of international marketing and the opportunity for sales in Latin America and Europe will ensure a return of about 18 times the investment. In addition, contact with business clients and companies, creates a high level of networking including: partners; race suppliers (electronics, sails, security equipment and clothing); yacht sponsors; and especially young people. Additionally, each yacht displays the sponsor’s logo, flag and branding. The investment is long-term, goes far beyond the event itself, and gains in value with the second edition of the race.
© Copyright: author, Alec Honey
Cape Horn Race Organisation - Association Law 1901 - www.capehornrace.org - © 2009 - All rights reserved.
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